Reverse Lab · Product teardown studio

LabcloneA name goes in.
A link comes out.

We take famous apps apart. Less than an hour later, out comes a version that works, with its own identity, and beats the original on something you can measure.

  1. 1
    BrandReplaced. Name, logo, copy and colours are new.
  2. 2
    InterfaceRedesigned around what users actually do.
  3. 3
    OutputThe core loop, rebuilt and made faster.
  4. 4
    EngineWired to the best AI models available.
01 · Protocol

Three stepsUnder one hour.

Every experiment runs the same protocol. That is how it stays fast without getting sloppy.

  1. 01≈ 15 MIN

    Take it apart

    The app, its screens, its prices, and what its users complain about.

  2. 02≈ 30 MIN

    Rebuild it better

    Same core idea. New name, new design, and fixes for what people hate.

  3. 03≈ 10 MIN

    Ship the link

    Tested on desktop and phone, scored out of 10, then posted for you to try.

Full protocol · 8 steps · 56 min
  1. 00Pre-flightRe-read the lessons from past experiments.1 min
  2. 01DissectProduct, users and tech, studied in parallel.10 min
  3. 02AttackUp to three things to beat, each with a number.3 min
  4. 03DesignName, colours, type, one signature detail.5 min
  5. 04BuildCore loop first, then screens and states.25 min
  6. 05CritiqueSeven criteria, 8 out of 10 minimum.10 min
  7. 06ShipThe link, the wins, the gaps, the costs.1 min
  8. 07RetroWhat we learned gets written down.1 min
02 · Experiments

On the tableTwo apps everyone knows.

What we keep, what we change, and the exact result we are aiming for. Real links replace these plans as each one ships.

Building now

Cinematic AI video

Watch the build

We keep

  • Cinema camera moves as one-tap presets
  • One image in, a moving shot out
  • A gallery of everything you made

We change

  • Preview every move before you pay
  • First clip without an account
  • The price on screen before you hit generate
TargetFirst clip in 2 clicks, price on screen.
03 · Shop

Take the lab homeSystem, code or custom.

The system we use, the code that comes out of it, or a build made for you. All products

The Clone Kit

€39

Our exact system. Type an app's name, get your own working clone.

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EXP-001 Source

€79

The full code of our AI video generator, ready to ship as yours.

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On Demand

€490

Name an app. Get your own better version, live, in 48 hours.

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AI videoPhoto editingBooking pagesImage compressionLanguage learningNote takingDesign toolsDashboardsMarketplacesAI chat

Pick the next appThe lab is open.

Suggest it on Instagram. The most requested goes on the table, and you watch it get taken apart.

@cloneeelab